Through a plain brown wrapper, darkly
Open the door to your … Mystery Date!
Tieman Zwaan, the sf/f book buyer for the American Book Center in Amsterdam, has tried out a unique marketing plan: placing genre books under wraps and giving a few key words to describe them and (hopefully) elicit some buyer interest.
And it has worked, as he reports on Tor.com that the store has sold slightly over 1,000 “blind dates” in the two years that he has been putting them out.
Astute genre fans will be able to guess at most of the hidden books illustrated here. I have read two of them (the middle pair).